“My favorite boxer is fighting in LA in October. Can you get me a couple of tickets?” inquired my dad while we were having lunch atCaliforniaPizza
Kitchen onBrand BoulevardinGlendale:”Hopkinsis like Picasso in the ring. You have to understand him to appreciate him. To appreciate him is to know him, to know him is to love him. I have to go to that fight, because this might be the last time I will get to see the artist live. You know, I‘ve been saying this for years.”
Forty six year old Bernard Hopkins also known as “The Executioner” will defend his WBC light heavyweight tile against fast handed, young, Bad Chad Dawson at the StaplesCenterin downtown Los Angeleson October 15th. Twelve rounds contest will be televised live by HBO Pay Per View.
Golden Boy Promotions CEO, Richard Schaefer got very creative promoting this fight; with an unlikely corporate sponsor, Ripley’s Believe It or Not, the whole event was dubbed “Believe it or Not”
Schafer stated that Hopkinshas been making doubters into believers for a very long time and will continue to do so on October 15th.
But who cares about creative promotional gimmicks when we are following an ageless wonder such as Bernard Hopkins who continues to function on an elite level of the fight game at the age when most men have a hard time just getting out of bed in the morning. What is the secret of his success?